Monday, September 30, 2013 • 12:42 PM •
H&M Showroom in NYC
What’s new at H&M? With H&M being so fast-paced, it can be hard to keep up with what’s new and cool in stores. I was invited to the H&M showroom during New York Fashion Week to view their latest collection and share all the beautiful details with you guys. The focus is indeed on the details in this collection – tassels, fringes and croc-embossments to name a few. I’m wondering if previous H&M collaborator Lana Del Rey had something to do with the inspiration for any of this. One of my favourite items of the collection are the air-superiority blue androgynous loafers (yes, I did my color research). The laid-back feel of these items was balanced out with a seductive semi-transparent black long dress which placed as a main attraction in the showroom. It’s interesting to see H&M’s direction towards a more cohesive collections. As many of these items tie well together, this makes it easy for anyone to come up with complete and head-turning ensembles.