Sunday, February 17, 2013 • 6:20 PM •
Why Martin Lim Wowed at Fashion Week
Although grouping all our favourites of Montreal Fashion Week would have been much easier on us busy bloggers, we decided that it would not do Martin Lim’s Fall/Winter 2013 collection justice to be grouped with all the rest. Hence, this separate review post to appreciate their collection, simply because we were blown away! The collection is filled with some serious vitality and class, though is in no sense uptight. Danielle Martin and Pao Lim have designed for the smart, elegant and confident lady who doesn’t hesitate to let loose and have a little fun.
The styling was DEFINITELY on the ball. Designers often attempt to create a surreal environment in styling their collections with dramatic makeup and hair, which does indeed have its own advantages on the runway (high fashion is an unattainable dream). Martin Lim took an intelligent approach with a romantic and feminine look, which allowed the female audience to properly envision themselves wearing these pieces (and pulling them off). In my opinion, this is owed to a keen intuition for business on Martin Lim’s part.
It is impressive to see how far Martin Lim has come. These young designers have reached great success at Montreal Fashion Week 24 and we anticipate much more in the years to come.
Enjoy these photos of our favourite pieces, courtesy of our photographer Dru.