Fashion Tips

Fashion Tips

Friday, July 10, 2015
• 3:39 PM •

Smart Shopping: Save on Clothes

     It’s the ones with tons of money to throw around that fail to be creative. Many buy whatever is the new hot item to buy and don’t search for unique creations. These people also don’t use each piece in their wardrobe to their full advantage. Think of all the things you bought this past year. Ask yourself how many of those things you actually use.

     Walk into a store and there they are – discounts galore. Most of what you see is either mediocre in style, quality or both. You may not need that extra sweater for 22.97 or that pair of flats for 45 bucks, but your compulsive nature gets the best of you and sets you back from achieving the looks that you really want.

     Many of us have heard the term cost-per-wear, a budgeting technique which some believe to be a justification method for spending large sums of money on a single item. The fact of the matter is that we need to be as rational as possible when it comes to filling our closets. If what you are buying does not increase the overall quality of your wardrobe, then it really isn’t worth buying, regardless of cost-per-wear. We must simply strive to spend as little as possible. A fashionista doesn’t buy more, she just buys better.

Basics First

A quality wardrobe contains the essentials. First and foremost, it is important to understand the difference between buying out of need and out of want. For example, a warm winter coat for our harsh winters up here in Canada is absolutely essential. Needs should come first. Don’t go buying that shimmery watch if you don’t even have enough socks and underwear to last you the season. As much as we’d like to ignore things like this and be irresponsible with our purchases, we must realize that in the long-run it’s a lot more important to be comfortable than it is to be trendy. Coming from someone who’s made the mistake of buying cheap painful heels, I know what I’m talking about.

There are some out there who overdo the basics. For example, if you are a frequent leggings wearer, you do not need ten pairs of leggings. The laundry machine exists for a reason. Three pairs will suffice. The extra money can go towards something cute to pair with those leggings, instead of just throwing on the same old charcoal grey tunic or hoodie.

Envision a Regular Day

     Unless you’re buying something in particular for a special occasion, you should try to project yourself into the future. I do this before each and every fashionable purchase, and this prevents me from buying things that I will hardly wear. Imagine that you’ve bought the item, and now you’re scrambling to get ready in the morning. Are you having problems matching that item with the rest of your closet? Is it too fancy for the office? How good does this item look on your body when seen from a distance? Don’t buy because you love the look of the item – buy it because you love the way you look in the item, and because you see yourself putting it on with ease on most days of the week. If that means that you won’t be buying glamorous clothes, it’s totally fine. Some of us are just not meant to put effort into dressing up in the morning. If you are one to go out and buy nice things, but then are too lazy in the morning to figure out how to actually wear that item, then you could be saving yourself a lot of money by not buying nice things in the first place. Face the harsh reality!

     Realize what works for you and go to the store with a certain idea in mind. If the store doesn’t satisfy your needs, then simply do not buy. Things that may look cute at first glance may look sloppy with everything else you own.

Keep Your Eye on the Prize (What’s your image, or your “fashion personality?”)

     With the above being said, be sure to walk into the store having an idea of an image you want to achieve instead of letting the mannequins in the store decide for you. Inspiration and compulsion can quickly dig a hole into your pocket. Just because something looks good on someone else, doesn’t mean it will look good on us. Do you want to be a delicate flower, or a ball-busting biatch? Stick to the plan and only purchase the items that will help you pursue that image. Check out our article, “What’s Your Fashion Personality?” for some ideas of what type of image you would like to portray. Online shopping is a great way to make rational decisions. Make a Pinterest board of looks you would like to pull off, and pin any items that match that look. Then, start eliminating the pieces that don’t quite make the cut.

Opportunity Cost is Key

     Opportunity cost is key. If you purchased that average-looking acrylic sweater for 30 dollars, just think about that 60 dollar super cozy cocoon wool sweater that your money could have gone towards. One “it girl” sweater beats two “boring betty” sweaters. Lol.

Check for Quality

     Do not forget to check the item for quality. A pretty item on the rack may have you overlooking its cons. If it’s a low-quality item, then make sure that it is priced accordingly. Low-quality items aren’t strictly a no-no in my book. I’ve got a few cheaply-made tank tops that are holding up just fine, however I cannot STAND wearing low quality shoes (pun definitely intended)!


     There’s nothing wrong with consuming if the item is actually going to be consumed. You’ve got to know what you need, what you want (what you really really want<—spice girls reference) and what looks good on you (really really good, not just passable). Why settle? The trick is to do less shopping and more shopping around. In an industry based on trends, you’ve got to be picky. Decide who you want to be, and make a list before hitting the mall. It’s about quality items that are not only practical in your wardrobe, but also comfortable while making a statement. Raise your cost-per-wear. If you’re not wearing what you buy, then you probably aren’t buying what you actually wear.

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Monday, October 28, 2013
• 2:04 AM •

The Weekend De toute beauté (Beauty Show) event and giveaway!

One of these days, it would be nice to have a glamour day with the girls: champagne bar, photo-shoots, attend fashion shows, shop for endless beauty products, designer fashion and accessories, maybe even encounter a celebrity or two? You think, IS THAT SO MUCH TO ASK? Well actually, not at all and you won’t have to wait any longer! The Weekend De toute beauté is just the event you’ve been waiting for! This event, which takes place on November 1, 2 and 3, 2013, is the one-stop shop that will combine cosmetics, make-up, hairstyling, clothing, accessories, jewellery and much more all in one venue at Montreal’s Palais des Congrès.

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Tradeshow Opening Hours:
Friday 1 November 2013 from 11:00 am to 09:00 pm
Saturday 2 November 2013 from 10:00 am to 06:00 pm
Sunday 3 November 2013 from 10:00 am to 05:00 pm

Pick up the Beauty Show magazine to check out our take on styling tips. Hint hint: HOW TO BE A SNOB!

There are plenty of experts who will be present to give tips and tricks to maximize your beauty! Check out the full list of exhibitors.

Just to name a few:
Cosmetics: Lise Watier, label.m, Rusk, China Glaze, Xtreme lashes, Zorah Biocosmétiques, etc.
Fashion: Rudsak, Caroline Néron Bijoux, Femme par Sandra Angelozzi (Femme de carrière), Matt & Nat, KSL et bien plus.
Quebec Designer Fashion: Martin Lim, Travis Taddeo, Michel Desjardins. CIN Tailleurs, Rush Couture, Symbiose by Hinda, Luko Marion, Voyou, Sefani, Tatiana & Natouchi, Judy Design, etc.

THE EARLY BIRD GETS THE WORM! Because I care, I’m letting you know now. You don’t want to miss out on these!:

  1. Free 150$-value gift bag: Courtesy of Place Ville Marie, be among

    the first 500 visitors on Friday November 1st;
    the first 250 visitors on Saturday November 2;
    the first 250 visitors on Sunday November 3.

  2. The Beauty Workshop: In collaboration with GLOSStoi, you’ll be able to test out products and if you’re the first few to arrive, you’ll even leave with the free product!
  3. The Matt and Nat Kiosk/Boutique: All participants who arrive before 1 PM will have a chance to win one of 3 handbags from the latest Matt & Nat collection on each day! So that’s 9 free Matt and Nat bags, ladies!
  4. Bijoux Caroline Néron: All guests who arrive before 1:00 PM will have a chance to win some Caroline Néron jewelry!
  5. 19 Fashion Shows: Here’s the schedule where Quebec fashion designers will be
  6. Online Exhibitor Contests: Participate for your chance to win these holding amazing contests. It only takes a minute!

Tickets to this beauty tradeshow are sold here at 12$ for the day or 18$ for the 3-day weekend! If you forget to purchase them prior to the event. Don’t worry tickets are also sold at the door at 15$ for the day and 22$ for the weekend!

Now for the best news. As official blogging partners of Weekend De toute beauté, we will be giving away 5 tickets!


  1. From our facebook page, comment and share the facebook post about this event on your wall!
    To increase your chances of winning:

  2. Follow us and Weekend De Toute Beauté on Twitter.
  3. Tweet, “@SnobAffair is giving away free tickets to #theBeautyShow, “Weekend De Toute Beauté” @1Detoutebeaute. Enter here:”

Contest Ends October 29th at 11:59pm EST. Winners will be announced October 30th at noon! GOOD LUCK!

Wednesday, September 4, 2013
• 3:22 PM •

Interview: Fashion Photographer Pier-Alexandre Gagné

What does it take to be a successful fashion photographer in Montreal? What kind of skills are required in order to stand out and what to commit in terms of time and equipment? These are questions frequently asked by hobbyist photographers.  Pier-Alexandre Gagné responds based on his own personal experience.
Fashion Editorial Photographer Pier Alexandre Gagné

I encountered fashion/editorial photographer Pier about a year ago at around the same time when I was just beginning to delve into the business of fashion blogging. I have to say that we have both evolved considerably ever since our first shoot together.   Although I have gotten to know and understand Pier’s tastes in photography, it is only recently that we decided to sit down and go into details about his art and the aspects of his work that separate him from the rest.  It is clear that this emerging artist is of a separate league from many editorial photographers. Read on to find out how.

Fashion Editorial Photographer Pier Alexandre Gagné

Daura: Alrighty, let’s get right down to why we’re here! So as we’ve seen time and time again, you have great Photoshop skills.  How did you improve your photo editing over time? What learning sources would you recommend to other photographers?

Pier: To be completely honest, most of what I learned was through experimentation. In my desire to manipulate photos, I would learn something new with each new project. I think this is the best way to go when it comes to Photoshop – just make sure that you achieve something new and out of your comfort zone each and every time you produce a photo. This tool is limited only to your imagination. Of course, it’s important to understand the basics of photo retouching, by taking online courses or tutorials at the beginning, just to understand the basics. Then, just experiment with all the functions available to you. Break the rules to achieve what you want in an image.

After I gathered a ton of retouching skills, I passed a lot of time redoing old photos that I had taken when I first began photography. I really made an effort to perfect my old work. That`s why you`ll see me republishing the same shots in a completely different light. Through experimentation I learned how to edit, and I also got to understand light a lot better.

Fashion Editorial Photographer Pier Alexandre Gagné

Fashion Editorial Photographer Pier Alexandre Gagné

D: How long would you say it would take a starting photographer to get to your skill level?

P: It`s been four years since I started photography, and today my approach is more geared towards crazy or messed up retouching as opposed to just normal captures. In my journey to improve, I touched on a bit of everything – wildlife, landscapes, people…it`s better to touch on everything and find your voice than to aim for something at the start. This is what takes time – finding your own style. Learning the technical skills is not the hard part. It`s important that people see a photo and know that it`s been done by you and not by another photographer. It`s good to have a strong and bold message. So the time it takes you really depends on that.

D: You say that you found your voice in photography. Explain how you evolved as a photographer since you started.

Back in college I studied social sciences, and so I did some documentation with my camera. After that I did landscapes, portraits and clothes. I started doing fashion because it mixes a bit of everything together and is the most interesting and challenging to me. After publishing several photos of a certain style, I decided it was time to improve my technical skills. It was then that I really started to get into retouching photos. After gathering all my new skills, I had the strong urge to go back to what I had previously shot and use what I had learned to perfect those photos. What I do is attempt to see a photo more as a painting than as a real life photo.

Fashion Editorial Photographer Pier Alexandre Gagné

Fashion Editorial Photographer Pier Alexandre Gagné

D: More as a painting – no wonder you’ve produced such masterpieces! How much time would you say you contribute to one photo or one set of photos?

P: I spend about 2 hours for one photo, but I only start once I have the right inspiration for it. I don`t often do “series” for editorials. I think it sends a stronger message when I produce a one-off. This way it leaves more to the imagination of the viewer. He or she can fill in the blanks as to what is happening in the story the photo is trying to tell.

D: Now that we’ve talked photography skills, let’s talk business savvy. Would you say that in Montreal, it is as important to make connections in the fashion industry as it is to possess good photography skills, or will people recognize a good photographer, whether he/she is well-connected or not?