Wednesday, May 16, 2012
• 12:21 AM •

What’s Your Fashion Personality?

Ever wonder what it’s like to be a fashion buyer at big retailers like Neiman Marcus, Saks Fifth Avenue, Barney’s, Macy’s, or even Sears? As an aspiring stylist, I certainly do! And this week, I had the opportunity to open a store via StyleOwner called Alpha Caste. I find that a stylist and a fashion buyer have common responsibilities: find the best clothes for your clients. Except, a stylist works with one client making it a really personalized experience, where as a fashion buyer has to work with different segmentations of clients. What makes a good stylist is the ability to actually be style-neutral and to realize the aesthetic appeal and the potential of a piece of clothing for what it is, regardless if it suits your personal style or not. One important aspect about being a stylist, is to understand a person’s style, which can be a mix of various fashion personality types. Take a look at the summaries of each fashion personality, and find out yours now!

If you’ve visited my profile, you would see a breakdown of my style:

– 5% Bohemian
– 10% Bombshell
– 15% Classic
– 0% Eccentric
– 5% Edgy / Rocker Chic
– 10% Lady
10% Minimalist
– 30% Modern / Fashion-Forward
– 10% Preppy
– 5% Sporty/Casual

Alright, at first glance, it looks like I have a huge style identity crisis. Maybe it’s a little chaotic and diverse, but this specific breakdown represents ME! And as my style evolves, the percentages will increase and decrease in certain areas.

EDIT: If you like this post, download the PDF version in the S.A. Downloads section or click on this direct link.

If you check out Alpha Caste, I have created several collections based on these 10 personal styles. Yes, I am unsubtly luring you to my store =D.
If you’re not sure where you fall (maybe your style is diverse like mine!), here’s a summary:

  1. Bohemian
    Image / Vibe: Free-Spirited, Whimsical, Romantic, Vintage
    Style Icons: Kate Moss, Nicole Richie, Mary-Kate & Ashley Olsen, Sienna Miller, Mischa Barton
    Couture Inspiration:  Matthew Williamson, Chloé, Missoni
    Signature: Funky and Tribal Prints, Head pieces, Vintage accessories and clothing, Earthy-Colored Tones (Browns, Neutrals) with a pop of vibrant color!
    Alpha Caste Collection: Miss Alpha Boho
    frida-gustavsson bohoboho chic
  2. Bombshell
    Image / Vibe: Confident, Glamorous, Sexy
    Style Icons: Blake Lively, Kim Kardashian, Penelope Cruz, Eva Mendes, Jennifer Lopez, Marilyn Monroe, Sophia Loren
    Couture Inspiration:  Versace, Valentino, Zuhair Murad, Marchesa, Hervé Léger, Gucci, Armani Privé
    Signature: Fitted “Body-Conscious” dresses, Bold animal prints, Glitter and Bling
    Alpha Caste Collection: Miss Alpha Bombshell
    blake bombshell
  3. Classic
    Image / Vibe: Timeless, Simple, Basic
    Style Icons: Gwyneth Paltrow, Reese Witherspoon, Jennifer Aniston, Elle Macpherson
    Couture Inspiration: Calvin Klein, Dior, Chanel
    Signature: T-shirt, Blazer, Straight-cut pants/jeans, “Timeless” colors (Black, Grey, White, Camel, Navy, Khaki, Burgundy)
    Alpha Caste Collection: Miss Alpha Classic
  4. Eccentric
    Image / Vibe: Quirky, Fun, Wild, Maverick, Unique, Risk-Taker
    Style Icons: Lady Gaga, Michelle Harper, Rihanna, Gwen Stefani, Katy Perry, Nicki Minaj
    Couture Inspiration: Vivienne Westwood, Betsey Johnson, L.A.M.B., Comme Des Garçons
    Signature: (Haha try explaining this one!)
    Alpha Caste Collection: Miss Alpha Hype
    eccentrict in the park 5 110709
  5. Edgy / Rocker Chic
    Image / Vibe: Dark, Mysterious, Urban, Underground
    Style Icons: Rooney Mara, Taylor Momsen
    Couture Inspiration: Azzedine Alaïa, Alexander McQueen, Balmain, Givenchy, Ann Demeulemeester, Altuzarra
    Signature: Black, Leather, Ripped Jeans/Leggings
    Alpha Caste Collection: Miss Alpha Edge
    balmain edge2edgy2balmain edge

Monday, May 14, 2012
• 12:11 AM •

Dot & Lil Open House!

Dot & Lil Open House!

When it comes to certain things, I can be pretty set in my ways and wary of change. If you’d entered my bathroom 10 years ago and again today you’d notice that my assortment of bath and skin care products have remained the exact same. These would consist mostly of your standard pharmaceutical brands such as my Lever 2000 soap (i’m immune to its smell at this point), and multiple Vaseline body lotions. When I find a beauty product that does the job, I tend to stick with it… forever. If you’re looking for loyalty, i’m your gal!  Despite this hard-headedness, when Dorothy and I heard that Dot & Lil, a Montreal based bath product company, was hosting an open house tea party for mother’s day weekend we thought we should stop by and check things out.

I should probably mention that Dorothy and I are notorious for arriving un-fashionably late for events. Not noticing until the very last minute that our camera battery was dead, we were forced to let it charge for a couple of hours before heading out. This resulted in us getting to the Dot & Lil studio at 6:55p.m. The open house was set to end at 7. Oops! Good thing Dot & Lil founder Anne was happy to receive us and show us her amazing selection of natural handmade bath products.

Besides ridiculously cute packaging and a variety of great smelling soaps, perfume oils and lip balms, Dot & Lil’s appeal lies on its straighforward simplicity. The company prides itself on product transparency, letting customers know exactly what they are using on their bodies.

If you asked me what ingredients are used in my Lever 2000 soap, I couldn’t answer you. Truth be told I never had any inclination to find out until now. Seeing and smelling the Dot & Lil soaps had me wondering why in the world I would settle for anything but the best bath and body products for myself. I don’t think i’m about to ‘go natural’ in all aspects of my life any time soon, but when it comes to what we put in and on our bodies we should do our best to aim for top quality.

 Besides the merchandise, we were treated to some delicious drinks, cupcakes and sandwiches! Among my favorite discoveries of the evening- ginger beer! I normally hate beer. I think it tastes bitter and smells terrible. Ginger beer, however, I can get with.

By the end of the night i’d purchased two soap bars, a lip balm, and received a loot bag of free samples that I can’t wait to try out!

…Being late also had its perks…Dorothy and I took full and unabashed advantage of the photobooth. Cheers!

Monday, May 7, 2012
• 7:30 AM •

Grand Opening of Quai 417 in Old Montreal

Grand Opening of Quai 417 in Old Montreal

On Wednesday of last week, I attended the opening event of a high end boutique in the old port by the name of Quai 417 (I know…I really suck at posting on time.  Don’t hire me as a journalist, please.).  Main designers of the boutique include Philippe Dubuc of Québec and AF Vandevorst, a Belgium label.

Boutique Quais 417_640 px

AF Vandevorst’s latest collection is inspired by a hospital setting – patient’s room, doctors’ attire and medical symbols.  It kind of creeped me out (even though I gave a very generic, “oh wow…this is so nice”. as my first impression.  I realize that the creepiness of it all is what catches your attention.

installation AF Vandervorst_640 pxmodels AF Vandervorst

The clothes were a mix of neutral palettes such as black and military green, but bright colors weren’t needed in order to make a serious statement.  One of my favourite items of the collection was a strappy leather shoulder brace accessory (model to the left).  Very bondage and very edgy.  This item would be extremely daring for the streets of Montreal and I would love to see someone pull it off.

Philippe Dubuc himself was at the event to represent his own collection.  I could see that he is a man of elegant and modern tastes! He does the color black so well, because he masters the cut and texture of each item.  Cut and texture is what often separates designer clothing from normal clothing, so you’ve got to respect the man for his work!



See Dubuc’s full collection here.

Other items sold at Quai 417 include Japanese labels L.G.B and Mihara Yasuhiro, English designs by Antoni et Alison, fine silk wear by Ilaria Nistri, Italian label Goti, Parisian wear by Jean Colonna and Richard de Latour, and finally scented products by Mad et Len.




This cutie was hanging out under a rack of clothes and didn’t mind posing for me.  A fashionista in the making!  <3

Photo Credits:

Boutique Quai 417 (photo#1) By Hicham Eid
Installation AF Vandevorst (photo#2) By Vandevorst
Models for AF Vandevorst (photo#3) By Guillaume Pelletier)